There's a rhyme and reason to why Shawty Lo is better than 96 percent of the rappers on your iPod. It's not because he's a veteran. (He's not.) It's not because he has anything to say. (He doesn't.) The word of the day is "swag," kids. Lo's got plenty of it.

It's what separates him from the rest of the pack. There's only a handful of dudes, most of whom are in Atlanta, that can ride a beat and sound ANYTHING like Lo. He's in a league of his own. "Supplier" is the new single off his forthcoming album, and it's proof of that.

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♥ THIS SONG ON THE HYPE MACHINE! / SAVE IT ON DELICIOUS!

I guess crack rap isn't dead after all. (Sorry.)

Lo's album is slated to be titled Carlos. (He pulled a Curtis and named his album after his first name.)

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